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Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Wednesday, September 14, 2011

Junk mail and consumerism...



Junk mail from letterbox on Sunday

Junk mail from letterbox on Monday
Here in Australia we celebrate Fathers' Day in early September. I thought that after FD, the quantity of junk mail should lessen for a short time before the 'onslaught' on the build up to Christmas. Well silly me!!! As you can see from the photos...there's no let up in the pile of leaflets and sales brochures and catalogues in the letterbox. On closer examination I noticed that the supermarket chains are urging people to buy snack foods and soft drinks for when people gather in front of TVs to watch the semis and grand finals of the various codes of football. Not to be outdone, the electrical stores are urging people to buy wide screen Tvs and various other electronic gadgetry on which to watch these games. But the electrical stores are focussing on consumers who will watch all the games in the Rugby World Cup which is naturally a separate competition from all the Australian (and some NZ) finals and I guess a heap more games to watch!

This is where my junk mail ends up...

I love the cover of this book by Shannon Hayes!
This week this book became available from the council library. I first heard about it on someone's blog and when I found it in the library catalogue, put a 'hold' on it. I can't remember whose blog I was reading but the blogger was enthusiastic about this work by Shannon Hayes. The message that I've got so far in my reading is that people have become viewed as consumers (hence all that marketing through my letterbox) instead of being seen as producers. Many of the blogs I follow are written by people who are rejecting this consumerism and are growing food themselves, some are raising animals such as hens and many are cooking from scratch, preserving food themselves and turning their back on mass produced, preservative laden  pre-prepared foods. from my little corner of the world, I've started a similar journey and in particular I'm concerned with how in the 'western world' we waste resources especially with the built-in obsolesence factors with electrical appliances. I now find myself questioning 'how and where was this item made' and the obvious...'Do I really need this?'